Meagen Eisenberg on Lead Generation: How Marketing Drives Leads
We recap the different ways to optimize your funnel and increase leads according to MongoDB CMO Meagen Eisenberg.
Announcing The Most Comprehensive Book Written on Freemium
When used correctly, freemium can take your business to the next level with a flood of new users, but you need a process in place that leads them down the path of an upgrade. This ebook shows SaaS leaders how to leverage freemium correctly, for acquisition instead of revenue, to grow their company.
Unlocking Growth with Expansion Revenue
Here's data from over five thousand companies and three hundred thousand subscription consumers that we studied to provide benchmarks for the proportion of your total revenue that should come from expansion revenue.
Your SaaS benchmarks are likely wrong
We're sitting on a ton of SaaS metric data, which revealed much of the SaaS benchmarks out there aren't great. Here's a baseline for SaaS Gross Churn, SaaS Expansion Revenue, and SaaS Growth Rate.
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