ProfitWell - SaaS Metrics Blog | churn

Average churn rate for SaaS: What is a good churn rate?

Keeping churn rates as low as possible is the key strategy for most SaaS businesses. But what is the average churn rate most companies have?

Patrick Campbell

How To: Burn the Churn

We’re going to go deep into the data, studying just over eight thousand subscription companies to find out the best ways to combat churn.

Your open office space may be tainting your subscription growth

We studied just over one thousand subscription and SaaS companies to find out how open offices impact subscription growth.

Annual Plans Reduce Churn Dramatically, Data Finds

We collected data from just over two and a half thousand subscription companies to find out what proportion of your plans should be annual versus monthly.

Subscription Companies Recover Less Than 1/3 of Delinquencies, Data Shows

We collected data from just over four thousand companies and a few million credit card transactions to gather some huge benchmarks on delinquent churn.

Patrick Campbell

Customer Success Reduces Churn & Increases Expansion Revenue

We collected data from just under two thousand companies to figure out how customer success impacts retention and churn.

Patrick Campbell

Implementation Fee Benchmarks

We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.

Patrick Campbell

Average Revenue Churn Rate Benchmarks

We collected data from over 3,000 subscription companies of all shapes, sizes, and verticals to determine benchmarks on average logo churn rate across multiple dimensions like age, price point, and average revenue per user.

Patrick Campbell

Announcing the Most Helpful Book Ever Written on Statistics

Statistics is the way of the future and the way you understand your business better. This ebook helps SaaS execs to learn what the numbers in their business really mean and how to act on them to grow.

Patrick Campbell

How Appcue's Jonathan Kim Boosts Retention

Appcues CEO Jonathan Kim took the stage at SaaSFest 2017 with a message of needing a preventative approach to churn. The master of user experience took us through his framework for generating short, medium, and long-term retention.

Patrick Campbell

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