How do case studies or customer stories impact willingness to pay?
We designed a pricing experiment with nearly 30 thousand different subscription consumers across B2B and B2C to find out how case studies and customer stories impact willingness to pay.
Diversity in Tech: A Guide to Trying Harder
Using data and interviews, we take a deep dive into the crucial topic of diversity, including why diversity is so important, why we're pretty bad at creating diverse teams, and how we can set our teams for success by creating the best, diverse environment possible.
Are free trials better than freemium?
We collected data from just over fifteen hundred companies and fifty thousand subscription consumers to provide a breakdown on whether freemium or free trial works better.
Netflix's Patty McCord on being a great place to be from - Protect the Hustle Ep 1
We discuss how Patty McCord went from Texas border towns and Oregon lumber yards to building the culture that has brought Netflix a $160B market cap. We'll cover how to build a high-performing culture, transition employees to that culture, and ultimately letting folks go.
What's the relationship between NPS and retention?
We collected data from two thousand companies to provide data on how NPS impacts retention.
Singular vs. Multi-Product Growth Benchmarks
We collected data from just over twelve hundred companies to provide SaaS benchmarks on singular vs. multi-focus companies growth rates.
Implementation Fee Benchmarks
We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.
Average Revenue Churn Rate Benchmarks
We collected data from over 3,000 subscription companies of all shapes, sizes, and verticals to determine benchmarks on average logo churn rate across multiple dimensions like age, price point, and average revenue per user.
Value Propositions and Willingness to Pay
We collected data from nearly 10,000 different subscription consumers to determine benchmarks on value propositions and their influencer on willingness to pay.
Customer Research Benchmarks
We studied just over 3,000 recurring revenue companies and 1.2 million consumers to provide benchmarks on customer research and whether it still matters today.
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