ProfitWell - SaaS Metrics Blog

Implementation Fee Benchmarks

We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.

Patrick Campbell

Average Logo Churn Rate Benchmarks

We collected data from over 3,000 subscription companies of all shapes, sizes, and verticals to determine benchmarks on average logo churn rate across multiple dimensions like age, price point, and average revenue per user.

Patrick Campbell

Value Propositions and Willingness to Pay

We collected data from nearly 10,000 different subscription consumers to determine benchmarks on value propositions and their influencer on willingness to pay.

Patrick Campbell

Customer Research Benchmarks

We studied just over 3,000 recurring revenue companies and 1.2 million consumers to provide benchmarks on customer research and whether it still matters today.

Patrick Campbell

Driving Higher NPS Benchmarks Report

We studied just over 5,000 recurring revenue companies and 25,000 consumers to provide benchmarks on NPS (net promoter score) and 3 factors that can help boost it.

Patrick Campbell

GDPR & ProfitWell

Here's a breakdown of our GDPR compliance, as well as where you can find more resources.

Patrick Campbell

Driving Higher ARPU at Signup with Value Metrics

We studied just over 5,000 recurring revenue companies to provide benchmarks on driving higher ARPU at signup with value metrics and the impact within the subscription economy.

Patrick Campbell

Ideal Customer Target Size for a New SaaS Company

We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.

Patrick Campbell

Announcing The Most Comprehensive Book Written on Freemium

When used correctly, freemium can take your business to the next level with a flood of new users, but you need a process in place that leads them down the path of an upgrade. This ebook shows SaaS leaders how to leverage freemium correctly, for acquisition instead of revenue, to grow their company.

Patrick Campbell

Crazy Egg's Suneet Bhatt on The How and Why of Support Driven Growth

Your support team is your greatest growth channel. They are the people building your customer's experience daily. In a world where acquisition channels are drying up, a great customer support team will drive your growth by keeping customers and making them successful.

Patrick Campbell

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