Does Content Marketing Actually Work? The Data Says Yes.
We collected data from over 3,000 companies and 30,000 thousand customers to answer one question: is content marketing paying off?
Subscription Companies Recover Less Than 1/3 of Delinquencies, Data Shows
We collected data from just over four thousand companies and a few million credit card transactions to gather some huge benchmarks on delinquent churn.
Customer Success Reduces Churn, Improves Retention, and Increases Expansion Revenue
We collected data from just under two thousand companies to figure out how customer success impacts retention and churn.
Data Shows Venture Funded Companies Have Higher Churn, Less Impact on Growth
We collected data from over three and a half thousand companies to figure out how venture funding impacts a startup's unit economics.
Expansion Revenue: How Much do You Need to Be Successful?
We collected data from three hundred thousand subscription buyers and five thousand companies to provide data on how much expansion revenue you should have to be successful.
Outcome Based Value Metrics Drive Down Churn, Increase Expansion Revenue
We collected data from nearly four thousand companies to understand what value metrics are best for growth.
Using the Term "A.I." Increases the Willingness to Pay For Sales Automation Products
We collected data from 10 and a half thousand software consumers to provide data on how A.I. and machine learning impact willingness to pay.
Case Studies and Customer Stories Have a Big Impact on Willingness to Pay, Data Shows
We designed a pricing experiment with nearly 30 thousand different subscription consumers across B2B and B2C to find out how case studies and customer stories impact willingness to pay.
Free Trials and Freemium Models: Does One Work Better Than the Other?
We collected data from just over fifteen hundred companies and fifty thousand subscription consumers to provide a breakdown on whether freemium or free trial works better.
NPS Has a Direct Correlation to Expansion Revenue
We collected data from two thousand companies to provide data on how NPS impacts retention.
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