Singular vs. Multi-Product Growth Benchmarks
We collected data from just over twelve hundred companies to provide SaaS benchmarks on singular vs. multi-focus companies growth rates.
Implementation Fee Benchmarks
We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.
Average Revenue Churn Rate Benchmarks
We collected data from over 3,000 subscription companies of all shapes, sizes, and verticals to determine benchmarks on average logo churn rate across multiple dimensions like age, price point, and average revenue per user.
Value Propositions and Willingness to Pay
We collected data from nearly 10,000 different subscription consumers to determine benchmarks on value propositions and their influencer on willingness to pay.
Customer Research Benchmarks
We studied just over 3,000 recurring revenue companies and 1.2 million consumers to provide benchmarks on customer research and whether it still matters today.
Driving Higher NPS Benchmarks Report
We studied just over 5,000 recurring revenue companies and 25,000 consumers to provide benchmarks on NPS (net promoter score) and 3 factors that can help boost it.
Driving Higher ARPU at Signup with Value Metrics
We studied just over 5,000 recurring revenue companies to provide benchmarks on driving higher ARPU at signup with value metrics and the impact within the subscription economy.
Ideal Customer Target Size for a New SaaS Company
We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.
The Rising Impact of Brand
We studied over 500,000 subscription buyers and nearly 3,000 companies to provide benchmarks for the impact of brand within the subscription economy.
Hidden Costs of Discounting
We studied over 600,000 subscription buyers and over 6,000 companies to provide benchmarks for discounting within the subscription economy.
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