The Comprehensive Guide to Reducing Churn

Built from studying and helping thousands of SaaS and subscription businesses, just like yours

“Growth Is Good, But Retention Is Forever.”

Brian Balfour

CEO, Reforge

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The anatomy of reducing your churn

We've used this process to create billions of dollars of growth in the SaaS and Subscription Economy.

  • The importance of breaking churn down into three different stages
  • Calculating churn in 43 different ways and why to keep it simple
  • Approaching MRR Churn for proper net retention
  • How MRR churn and user churn differ and how to optimize for both separately
  • Why a retention process is absolutely crucial to your success
  • Nefarious tactics companies use to reduce churn and why to avoid them
  • The importance of breaking churn down into three different stages
  • Calculating churn in 43 different ways and why to keep it simple
  • Approaching MRR Churn for proper net retention
  • How MRR churn and user churn differ and how to optimize for both separately
  • Why a retention process is absolutely crucial to your success
  • Nefarious tactics companies use to reduce churn and why to avoid them

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Founder & CEO, Sumo.com

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VP of Finance, Insightly