Does Content Marketing Actually Work? The Data Says Yes.
We collected data from over 3,000 companies and 30,000 thousand customers to answer one question: is content marketing paying off?
Subscription Companies Recover Less Than 1/3 of Delinquencies, Data Shows
We collected data from just over four thousand companies and a few million credit card transactions to gather some huge benchmarks on delinquent churn.
Customer Success Reduces Churn, Improves Retention, and Increases Expansion Revenue
We collected data from just under two thousand companies to figure out how customer success impacts retention and churn.
Data Shows Venture Funded Companies Have Higher Churn, Less Impact on Growth
We collected data from over three and a half thousand companies to figure out how venture funding impacts a startup's unit economics.
Expansion Revenue: How Much do You Need to Be Successful?
We collected data from three hundred thousand subscription buyers and five thousand companies to provide data on how much expansion revenue you should have to be successful.
Outcome Based Value Metrics Drive Down Churn, Increase Expansion Revenue
We collected data from nearly four thousand companies to understand what value metrics are best for growth.
Using the Term "A.I." Increases the Willingness to Pay For Sales Automation Products
We collected data from 10 and a half thousand software consumers to provide data on how A.I. and machine learning impact willingness to pay.
NPS Has a Direct Correlation to Expansion Revenue
We collected data from two thousand companies to provide data on how NPS impacts retention.
Singular vs. Multi-Product Growth Benchmarks
We collected data from just over twelve hundred companies to provide SaaS benchmarks on singular vs. multi-focus companies growth rates.
Implementation Fee Benchmarks
We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.
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