Meagen Eisenberg on Lead Generation: How Marketing Drives Leads
We recap the different ways to optimize your funnel and increase leads according to MongoDB CMO Meagen Eisenberg.
Top 9 B2B Marketing Strategies to Maximize Growth in 2020
A carefully crafted B2B marketing strategy is essential to growing your business. Here are the top 9 B2B marketing strategies.
Is every company destined for freemium?
Is the future of software freemium? We studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers, to give the most accurate prediction possible.
Including "Blockchain" in Marketing Copy Powers Willingness to Pay
We designed a pricing experiment with just over eleven and a half thousand target customers to answer the question: How does having "blockchain" or "crypto" in your marketing impact willingness to pay?
Wistia's Brendan Schwartz on Building with Grit and Gut
Working really hard is great, but if you don't have conviction - then a lot of that hard work goes to waste. Wistia's Brendan Schwartz tells us how to build with conviction to get the best results.
Building a Multi-Product Unicorn from Chennai with Freshworks CEO
Data shows the future of growth is multi-product. Yet, you need to protect the unified experience. On this episode of Protect the Hustle, we talk product expansion, the value of team alignment, and leveraging a market chalk-full of competitors with Girish Mathrubootham of Freshworks.
Building a Brand with Mike Troiano of Actifio
On this episode of Protect the Hustle, we dive into the power of brand with Mike Troiano. We cover how brand informs every part of the product experience, and the best practices to use brand to your advantage.
Value Propositions and Willingness to Pay
We collected data from nearly 10,000 different subscription consumers to determine benchmarks on value propositions and their influencer on willingness to pay.
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