How Calm Won Wellness
How Calm Won Wellness with the power of aligning positioning, product and packaging.
Amazon Music & The Law of the Opposite
Why Amazon Music is poised to take over the #2 spot in music streaming.
Cameo's Second Act
How Cameo Live positions the company to thrive beyond celebrity shoutouts.
Roam Research: The Cult Packaging Playbook
Roam Research is a note-taking application built to replicate the way our brains connect thoughts. Built on the idea of bi-directional linking.
Notion's New Freemium Play
Notion is all-in-one that uses minimalistic, New Yorker style imagery throughout their website to create a hip, whimsical design aesthetic.
The New York Times' Bundling Strategy
The New York Times All-Access Bundle, which features 3 diverse products: News, Games, and Cooking, is a powerful retention tool that allows for account growth.
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