Annual Plans Reduce Churn Dramatically, Data Finds
We collected data from just over two and a half thousand subscription companies to find out what proportion of your plans should be annual versus monthly.
Singular vs. Multi-Product Growth Benchmarks
We collected data from just over twelve hundred companies to provide SaaS benchmarks on singular vs. multi-focus companies growth rates.
Implementation Fee Benchmarks
We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.
Average Revenue Churn Rate Benchmarks
We collected data from over 3,000 subscription companies of all shapes, sizes, and verticals to determine benchmarks on average logo churn rate across multiple dimensions like age, price point, and average revenue per user.
Driving Higher ARPU at Signup with Value Metrics
We studied just over 5,000 recurring revenue companies to provide benchmarks on driving higher ARPU at signup with value metrics and the impact within the subscription economy.
Ideal Customer Target Size for a New SaaS Company
We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.
5 Questions from the Subscription Community
These days, everyone and their dog has an opinion. Luckily, we've got your back with data-driven answers to your burning subscription questions.
The complete SaaS guide to calculating and optimizing ARPU
The real secret sauce to understanding your customer is being able to understand your Average Revenue Per User (ARPU). This metric allows you to identify trends and implement change that can shift the trajectory of your business towards that large pool of SaaS profits we all dream of.
Jordan T. McBride
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