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How to Build Successful CAC and LTV Models for Your SaaS Service
For SaaS companies, modeling CAC and LTV should begin simply and only gain complexity as understanding increases.
Jordan T. McBride
Improve Customer Retention with this One Change
Retention is one of the most important factors in your business. If you're not keeping customers coming back, then you can't keep revenue coming in.
Jordan T. McBride
Jay Acunzo on Mastering Content for SaaS Businesses
The need to pump leads into your funnel never ends. Here's how you can enhance your content strategy and optimize your funnel for conversion.
Jordan T. McBride
What's Your Cancel Experience?
Not enough conversation goes into the not-so-fun things like cancellation experiences. A customer cancelling your product is a huge area to learn from.
Jordan T. McBride
Dan Wolchonok on Running Retention Experiments
To master retention, you must know what good retention is, how to break it down into actionable segments, and be willing to experiment to achieve sustainable growth.
Jordan T. McBride
The complete SaaS guide to calculating and optimizing User Churn
User Churn threatens your ability to generate recurring revenue. To ensure success you must calculate and optimize user churn correctly.
Jordan T. McBride
ARPU: Formula to Calculate & Optimize Average Revenue Per User
The real secret sauce to understanding your customer is being able to understand your Average Revenue Per User (ARPU). This metric allows you to identify trends and implement change that can shift the trajectory of your business towards that large pool of SaaS profits we all dream of.
Jordan T. McBride
The complete SaaS guide to calculating and optimizing bookings
Not tracking Bookings can cause you to miscalculate and falsely inflate your financials. The true path to mastering your SaaS financials is understanding and optimizing the committed contracts you have from your customers.
Jordan T. McBride
ARR (Annual Recurring Revenue): The Guide to Calculating ARR
Not being in tune with MRR/ARR can cause you to misjudge the true health and trajectory of your business. The successful in SaaS understand, track, and optimize their MRR/ARR metrics correctly.
Jordan T. McBride
The complete SaaS guide to calculating and optimizing Lifetime Value (LTV)
A successful SaaS business model relies on lowering your cost of acquiring your customer (CAC) and extending their Lifetime Value (LTV). Here's how to calculate, track, and optimize your LTV.
Jordan T. McBride
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