Why Every SaaS Company Needs an Annual Plan
Adding a yearly option alongside your monthly plan will improve your cash flow immediately and boost your customer retention in the long-term.
How Revenue Recognition Works in SaaS
The moment cash lands in your bank account from a customer, it can be very tempting to immediately update your revenue line in your accounts. But cash isn't revenue
How to reduce Churn by building a bulletproof retention process
There is no silver bullet that can indefinitely stop the affects of churn. Thus why it is critical to implement a solid retention process to slow down churn drastically.
43 ways to calculate SaaS churn (and why you should just keep it simple)
Many in SaaS are calculating churn rate incorrectly. Here's a look at the different calculations folks are using and why fundamentally you need to just keep it simple
How to optimize the 3 stages of SaaS Churn
No realistic SaaS company is going to ignore churn, but far too many consider there to be 'good' positive churn rates. Here's what's happening to your active subscriptions with those good churn rates
Rolling SaaS metrics deceive you. Here's how.
SaaS metrics help you make decisions to guide your company. Rolling SaaS metrics hide trending problems behind analytics that lack any temporal context.
Why a SaaS customer hasn't churned when they cancel
Getting back a customer who still has access to your product is easier than one who no longer can log in. Thus it is important to flag cancellations separate from churn.
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