People are the hardest part of building a company.
Think about it - when you’re building a company, your people are the company. And if you’re terrible at finding great people, hiring great people, and keeping great people, then your company is going to fail.
Mike Volpe is an excellent example of someone who is great at all three of those. Currently the CEO of lola.com, he was able to put together one of the most all star marketing teams of the past couple of decades during his time as the CMO of HubSpot.
In this episode of Protect the Hustle, Mike walks us through his methodology for recruiting, hiring, and retaining stellar team members that allowed him to build the marketing department at HubSpot into what it is today.
You can listen to episodes of Protect the Hustle on Apple Podcasts, Spotify, Google Podcasts, Overcast, Stitcher, Radio Public, or wherever you listen to podcasts. There's also a full video version below so you can pick and choose your own adventure.
Subscribe & Listen
Topics covered in this episode
- How Mike's background in investment banking prepared him for the marketing world
- Past trends in marketing influencing the future
- How to nail recruiting, hiring, and retention of your team
- Getting your team aligned on the mission and vision of your company