“Poor user retention has become the silent killer of subscription businesses.”
Used by the happiest subscription companies on the plane
The importance of breaking churn down into three different stages
Calculating churn in 43 different ways and why to keep it simple
Approaching MRR Churn for proper net retention
How MRR churn and user churn differ and how to optimize for both separately
Why a retention process is absolutely crucial to your success
Nefarious tactics companies use to reduce churn and why to avoid them
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