What is MRR? Monthly Recurring Revenue SaaS Guide

Your SaaS business lives and dies by consistent subscription revenue. To measure that growth or
By Eric Yu

The 10 Subscription Business Metrics and KPIs to Start Tracking Today

There are a few key metrics that all subscription businesses should be completely on top of.
By Patrick Campbell

How to Calculate Growth Rate (and Different Types of Growth Rate)

Momentum—the driving force of every SaaS company’s success. Growth stems from momentum, which
By Patrick Campbell

Understanding Annual Contract Value (ACV)

The SaaS four-letter acronym tends to be awash in three-letter initialisms: LTV, CAC, MRR,
By Patrick Campbell

What are Monthly Active Users + How to Calculate it

Many people swear by monthly active users (MAU) as a metric to measure the health of your
By Patrick Campbell

What are Daily Active Users? How to Increase your DAU and Minimize Churn

Daily active users is a key metric you should follow when you’re in the subscription business.
By Patrick Campbell
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