Improve Renewal Rate to Reduce Churn + How to Calculate Saas Renewal Rate

I love reading stories of SaaS companies that truly get it when it comes to renewal rates.
By Patrick Campbell

The Difference Between SaaS Metrics & GAAP Accounting Metrics

You’ve just landed a customer who has signed a $20,000 contract for the next year — $10,000 now,
By Patrick Campbell

The SaaS Metrics That Lead to a $10M Series A

Here's a guest post from Mathilde Collin, the CEO and Co-Founder of Front, a shared inbox
By Mathilde Collin

The Most Important Subscription KPIs to Pay Attention to for Growth

The health of your SaaS business is entirely in the data, and a lot of SaaS professionals tend
By Patrick Campbell

MRR Churn: Calculating and Reducing MRR Churn Rate for SaaS

The biggest threat to your SaaS business’ success? Churn.
By Patrick Campbell

The 7 Most Important SaaS Metrics to Track (And When to Track Them)

SaaS companies are handed dozens of shiny metric tools on a tray and told to measure things. It
By Patrick Campbell

Calculate & Reduce Customer Acquisition Cost (CAC) for SaaS

When you’re starting your SaaS company it can be tempting to get customers any way you
By Jordan T. McBride

Why LTV/CAC Ratio is the Lifeblood of SaaS + How to Calculate It

Revenue from customers is your company's lifeblood. It helps your business sustain and allows it
By Patrick Campbell

ARR (Annual Recurring Revenue): How to Calculate and Optimize ARR

Your monthly or annual recurring revenue (MRR and ARR for short) is one of the primary reason
By Jordan T. McBride
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