Total Contract Value: Why It’s Important and How To Calculate It

Total contract value (TCV) is one of the most useful core SaaS metrics, but it's also one of the
By Patrick Campbell

What Are Unbilled Receivables and When Should You Account for It?

Knowing when your hard-earned cash can be counted as revenue is a vital process for subscription
By Patrick Campbell

Discount Rate Formula: Calculating Discount Rate [WACC/APV]

Let’s say you’re the CEO of WellProfit, a growing, Boise-based SaaS company that’s bound for the
By Patrick Campbell

ARPU in SaaS: Calculating and Optimizing Average Revenue Per User

Getting to know your customer is what separates the losers from the winners in the SaaS world.
By Jordan T. McBride

Calculating Your Own SaaS Metrics? You're Probably Inaccurate.

SaaS founders are an awesome bunch. We're "Get Stuff Done" people used to hacking our way to
By Patrick Campbell

Developing On Stripe: Easy to Start; Hard To Get Right

NOTE: This post is a bit different than our normal content, and comes from the ProfitWell
By Eric Yu

SaaS Finance: Bookings vs Revenue vs Collections vs MRR vs ARR

Finance and accounting team members are the unsung heroes of the subscription and SaaS world,
By Patrick Campbell

Rolling Saas Metrics Deceive You. Here's How.

What is the point of calculating and tracking your SaaS metrics?
By Andrew Tate

Understanding ACV vs. ARR in SaaS Subscription Business

There are so many SaaS acronyms used on the daily—LTV, CAC, MRR, ARR, ROI, ARPU—making it
By Patrick Campbell

CAC Payback Period Explained: How to Calculate and Reduce SaaS Payback Period

You pay for things every day. But the value of every transaction isn't returned
By Patrick Campbell
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