Basic Emails Can Save 30% of Your Annual Customers

The California DMV is outsmarting most subscription companies...
By Patrick Campbell

What is Net Promoter Score? Optimizing Your NPS and Building Customer Loyalty

What is a net promoter score? A net promoter score (NPS) is a metric companies can use to
By Patrick Campbell

Customer Acquisition VS. Retention: Where are Your Dollars Best Spent?

Customer acquisition vs. customer retention—which one is better? That's actually a misleading
By Patrick Campbell

Improve Renewal Rate to Reduce Churn + How to Calculate Saas Renewal Rate

I love reading stories of SaaS companies that truly get it when it comes to renewal rates.
By Patrick Campbell

CS 20/20: How to Push the Boundaries of Customer Success with Product-led Retention

Customer success is the third-fastest growing profession in the world. The reason why should be
By Grace Gagnon

How to Build a Customer Success Program That Keeps Customers

If a customer struggles to use your SaaS product, then they're unlikely to feel that it's a good
By Patrick Campbell

Understanding Subscription Renewal: Reversing Failed Payments and Renewing Subscriptions

I’m sure most of you have suffered from it at some point.
By Patrick Campbell

Subscription Marketing: Tactics for Marketing your Subscription Service

The subscription business model has seen an immense rise in popularity in recent years, and with
By Patrick Campbell

The 3 Best Customer Retention Software Tools

Customer retention can hold more weight than acquisition. It’s the leading indicator of your
By Patrick Campbell
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