The Complete SaaS Guide to Calculating and Optimizing Bookings

When a customer commits to spending money with you how do you label that cash? Revenue? Nope.
By Jordan T. McBride

How to Achieve Net Negative Churn for SaaS

One of the most powerful growth engines and SaaS metrics to track is net negative MRR churn.
By Patrick Campbell

The SaaS Metrics That Lead to a $10M Series A

Here's a guest post from Mathilde Collin, the CEO and Co-Founder of Front, a shared inbox
By Mathilde Collin

This Simple Hack Will Grow Your Revenue 34%—Share Your Financials

TL;DR: We studied 63 SaaS companies, comparing how connected their employees were to the
By Patrick Campbell

Pricing Matrix Examples and Tips on Creating a Great Subscription Price Matrix

Ah, pricing—the core of your business. Your pricing page is where the magic happens. It’s where
By Patrick Campbell

Key Takeaways From Recur 2019's Pricing & Monetization Workshop

Our Recur 2019 conference is wrapped, but the journey toward uncovering subscription truth
By Grace Gagnon

Stop Treating Churn Myopically; It's a Game of Inches

SaaS founders dread the "One Big Thing" that'll kill their company. We fear the bug that renders
By Patrick Campbell

Meagen Eisenberg on Lead Generation and Acquiring Meaningful Leads with Marketing

MongoDB's CMO, Meagen Eisenberg, took the stage at Recur 2018 to talk about how to improve the
By Patrick Campbell

Customer Churn Prediction & Prevention For Business Survival

You love your customers. They enable your business to, well, be. You want to retain them and
By Patrick Campbell

Lessons From 10,342 Blog Posts on Growth

“Growth” is all we want to talk about as a software ecosystem. After all, the beauty of SaaS is
By Patrick Campbell
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