Thinking from first principles

This week I'm sharing one of our internal memos that's slightly redacted on one of our core
By Patrick Campbell

Xero's Anna Curzon on cultivating meaningful relationships

When you think of a superhero what jumps into mind? Is it the power of flight, Herculean
By Patrick Campbell

Case studies and celebrity impact on retention and pricing

In a world with seemingly infinite options and infinite marketing to show us those options,
By Patrick Campbell

Ryan Deiss—the preeminence of company messaging

"Are you a classically compulsive drink tumbling clutz? Do you use enough paper towels to wipe
By Patrick Campbell

The rise of passive, anti-active usage products

For decades we've been talking about active usage in the context of retention. After all, if
By Patrick Campbell

Help Scout's Nick Francis on the importance of shared values

A 2021 Mac Pro with a 2.5GHz 28-core intel Xeon W processor with 1.5 TB of Memory, two Radeon
By Patrick Campbell

A compact guide to pricing strategy

This article is a part of our Protect the Hustle series where we explore the truth behind the
By Patrick Campbell

Ansarada's Sam Riley on intentional culture

What does your favorite flavor of ice cream say about you? If you’re a vanilla fan does that
By Patrick Campbell

Hunting whales at ProfitWell (or how we do business development)

This week I want to try something a bit different. I'm going to talk through a problem I'm
By Patrick Campbell

Sarah Hodges on building community

Boston has a bad reputation, but it’s a reputation that isn’t completely accurate. It’s more of
By Patrick Campbell

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