Mike Volpe, CEO of Lola.com: Without Great People, You Will Fail

Patrick Campbell Jul 18 2019

People are the hardest part of building a company.

Think about it - when you’re building a company, your people are the company. And if you’re terrible at finding great people, hiring great people, and keeping great people, then your company is going to fail.

Mike Volpe is an excellent example of someone who is great at all three of those. Currently the CEO of lola.com, he was able to put together one of the most all star marketing teams of the past couple of decades during his time as the CMO of HubSpot.

In this episode of Protect the Hustle, Mike walks us through his methodology for recruiting, hiring, and retaining stellar team members that allowed him to build the marketing department at HubSpot into what it is today.

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Topics covered in this episode

    • How Mike's background in investment banking prepared him for the marketing world
    • Past trends in marketing influencing the future
    • How to nail recruiting, hiring, and retention of your team
    • Getting your team aligned on the mission and vision of your company

By Patrick Campbell

Founder & CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies, as well as providing free turnkey subscription financial metrics for over 20,000 companies. Prior to ProfitWell Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community.

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