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G2's Godard Abel on the Importance of an Entrepreneurial Family

Patrick Campbell Jun 9 2020

Building a company is not easy. 

It’s not necessarily about the difficulty of making something from nothing. It’s about the loneliness, dissonance, and the difficulty in making decisions—it’s about the emotions that come with the ups and downs of building a business and not having enough information to make those decisions.

This is why community is so important.


Godard Abel prioritized the power of people to spearhead multiple exits and lead a team steeped in loyalty and trust as the Co-Founder and CEO of G2. Goddard knows a lot about community but, more importantly, he knows how to surround himself with the right people. He’s been able to build a core team that is aligned, and truly cares, which has attributed to his success.

And it all begins with building trust and loyalty from the get go. Because ultimately, what makes a company successful is the people.

You can listen to episodes of Protect the Hustle on Apple PodcastsSpotifyGoogle PodcastsOvercastStitcherRadio Public, or wherever you listen to podcasts. There's also a full video version below so you can pick and choose your own adventure. 


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Topics covered in this episode

    • Accepting the lows with highs of entrepreneurship
    • The importance of a support system
    • Trust & loyalty comes through being human & garnering interactions
    • Building community
    • The people are what make a company successful

By Patrick Campbell

Founder & CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies, as well as providing free turnkey subscription financial metrics for over 20,000 companies. Prior to ProfitWell Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community.

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