Deferred revenue: Is it a liability & how to account for it?

As per basic accounting principles, a business should not recognize income until it has earned
By ProfitWell

Bonjoro's Matthew Barnett on customer advocacy

“If the Lakers win and hold the opponent to under 111 points, every fan in attendance gets free
By Patrick Campbell

Payment failures: Recover & reduce churn automatically

You've read the numbers. It costs five times more to acquire new customers than to retain
By ProfitWell

What is price leadership & can it be a growth strategy?

When trying to grow your business, it helps to have every advantage you can. Because of this,
By ProfitWell

Vivek Sharma on decision-making frameworks and growth

🎶A B C D E F G 🎶.… every time I need to order or locate something alphabetically, I end up
By Patrick Campbell

How to win back customers (the smart way)

SaaS companies know it's essential to give equal attention to prospecting as well as retaining.
By ProfitWell

David Hauser on the importance of core values

Imagine... Sunday morning on a nice spring day. You're walking down the street, you turn the
By Patrick Campbell

SMS marketing guide: Boost conversions & recover churn

There's no shortage of talk about email marketing, which is an effective way to communicate with
By ProfitWell

How to save the right at-risk customers to reduce churn risk

Churn is an ever-present threat to your business' growth. SaaS companies go to great lengths to
By ProfitWell

Meghan Keaney Anderson, CMO of The Wanderlust Group, on creating valuable content.

Getting six pack abs is simple. No, I am not about to sell you some weight loss marketing
By Patrick Campbell

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