Total revenue test: What is it & how to calculate elasticity

Businesses need to know how changes in their product prices affect their income. Therefore,
By ProfitWell

Byron Deeter on efficient growth

Building is one of the great joys in life. The sounds of puzzle pieces coming together. The mind
By Patrick Campbell

Creating brand positioning strategies to drive retention & growth

Brand awareness, brand loyalty, brand community. Cementing your brand in the minds of the target
By ProfitWell

What is operating revenue? Definition, formula & real-world examples

For business owners, profitability is the primary objective. Different factors such as total
By ProfitWell

Understanding your product data & PDM

Companies today require great precision and agility. The winning approach is to laser-target a
By ProfitWell

What is a retention curve and how to analyze it to improve customer retention rate

As you continue gaining new users, wouldn't it be great if your retention rate also increases? 
By ProfitWell

Customer incentives guide: Build loyalty & improve retention

Improving conversions and reducing churn are two of the most important things SaaS businesses
By ProfitWell

Recognizing unearned revenue: What is unearned revenue & how to calculate it

What happens when your business receives payments from customers before providing a service or
By ProfitWell

What is product experience and how it affects the overall CX

With SaaS products, much of the user's journey takes place within the product itself. This makes
By ProfitWell

Billing schedule tips to level up your payment process

Before SaaS become a popular business model, billing for software sold was relatively simple. It
By ProfitWell

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