On this episode of the ProfitWell Report, Chris Handy, Co-Founder at ClosedWon, wants to know if content marketing really works in the long run. Can it help your company grow? Does it have an impact on net retention? Well, after gathering data from over 3,000 subscription businesses and 30,000 subscription consumers, we're ready to give out all the answers.
Content marketing has become the gold standard in marketing, helping your prospects and customers understand your business, the problems you’re solving, and giving them value before they’ve even considered purchasing from you. The growth of content is also undeniable with the U.S. about to see nearly 30 million blogs, and the entire world is seeing roughly 5 times that. But is it working?
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