Does Content Marketing Actually Work? The Data Says Yes.

Patrick Campbell Oct 30 2018

On this episode of the ProfitWell Report, Chris Handy, Co-Founder at ClosedWon, wants to know if content marketing really works in the long run. Can it help your company grow? Does it have an impact on net retention? Well, after gathering data from over 3,000 subscription businesses and 30,000 subscription consumers, we're ready to give out all the answers.

Content marketing has become the gold standard in marketing, helping your prospects and customers understand your business, the problems you’re solving, and giving them value before they’ve even considered purchasing from you. The growth of content is also undeniable with the U.S. about to see nearly 30 million blogs, and the entire world is seeing roughly 5 times that. But is it working?

 

 
 
By Patrick Campbell

Founder & CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies, as well as providing free turnkey subscription financial metrics for over 20,000 companies. Prior to ProfitWell Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community.

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