The Real Housewives of tech

Abby Sullivan Nov 18 2019

Today: the freshest members of the subscription class, a ProfitWell humble brag, and the Real Housewives of Tech.



Your top subscription news

A humble brag

Your business is only as strong as the team behind it.

And we freakin’ love our team.

So we're pumped to announce that our ProfitWell crew has been recognized—for fostering one of the Top Places to Work in Massachusetts, in a survey project from The Boston Globe. Top Places to Work recognizes the most admired workplaces in the state, voted on by the people who know them best: their teams.

The survey measures employee opinions about their company’s direction, execution, connection, management, work, pay and benefits, and engagement. 

The employers are placed into one of four groups by size: small, medium, and large.

And our ProfitWell crew ranked in the small category group. And we’re especially proud because we know the winners share a few key traits: offering progressive benefits, giving their employees a voice, and encouraging them to have fun while they’re at it.

So here's a nod to our team, for the undying honor and dedication to the ProfitWell mission, vision, and core—every day.



The Real Housewives of tech

I may not be a fan of the Real Housewives series on Bravo (although a big advocate of producer Andy Cohen) but undeniably most all of us have, in some capacity, heard of this ridiculous series.

Which means despite the sickeningly overdramatic scenes of flipping tables and throwing beverages on one another, this show is what we’d call, a success.

That’s what caught our eye in one of Andy Raskin’s latest articles on Medium, titled: The Real Housewives of Tech. In it, he’s referring to Drift, a company which is thriving by...

“acting less like a software company and more like a reality TV show.” 

I realize we talk about Drift and CEO Mr. David Cancel a lot, but it’s because they are, plain and simply, doing things right.

Because as Raskin reminds us, Drift follows an approach to marketing unlike most, opening up a window through a stream of videos, podcasts, and social posts—into the real lives of its employees, customers, and extended community members. This has, in turn, created an attachment to the company and the members of its team. 

Videos like these are the lifeblood of Drift’s reality shows because they’re spontaneous and unpolished, but more importantly because they let audiences participate. Participation can happen through likes and comments or when others are inspired to create reaction videos. 

Raskin knows that connections are most effective in the context of a story. In this sense, the ultimate value of Drift’s consistent content is in creating a sort of club that its target buyers want to join.

And since our ProfitWell crew is all about content, we’re eyeing Drift in admiration, and as dedication to keep moving on up. Because we know there’s nothing like connection.

Her's an interview with Patrick and David Cancel on the value of getting close to the customer.


Two newbies to the sub space, welcome

We’re seeing two new friends here: WordPress and Dell

We are well aware that the subscription model today sustains a serious number of businesses—artists, creators, publishers, game developers, entertainment providers, you name it. Now, publishing platform makes it easier for creators and web publishers to add a subscription feature to their own website, so they can begin to generate repeat contributions from their supporters, readers, fans, or customers.

In a similar realm, Dell Technologies is offering business clients more flexible, on-demand buying options for products like servers and personal computers—seeking to counter the lure of cloud services from Amazon and Microsoft. Customers will now be able to use Dell’s hardware based on their consumption, as a service, or through a subscription.

But why the switch to the subscription model? We’re here to remind you...

The subscription revenue model is hardly new. It’s been a staple of industries since it first emerged in the 17th century. But in the past few years, subscriptions have seen a bit of a resurgence.

Why? It’s simple: the subscription revenue model benefits both customers and companies. Customers enjoy the convenience of auto-renewals and having access to a high-value offer for a low ongoing investment. Meanwhile, companies offering subscriptions can scale with confidence, with predictable revenue and deeper relationships with their customer base. 

It’s no wonder more and more companies are shifting to a subscription business model. And considering that the average repeat customer spends 67% more than a new customer, it’s a brandwagon you should jump on as well.


Recur Boston 2019

It's coming in hot

And that’s a wrap for your November 18 subscription news. Recruit your teammates into the subscription know: to sign up for episodes on the daily.

If you have news to share, hit me up at and we'll collaborate.

By Abby Sullivan

Content Marketer

Subscription market insights you won't find anywhere else.