HubSpot CEO Brian Halligan on the Difficulty of Scaling Up
Aug 21 2018
Starting a business is no longer difficult, but scaling a business has become intensely tough. You not only need to be insanely great at basically everything, but you can't make many mistakes - or at least any of them twice.
On this episode of Protect the Hustle, we talk to HubSpot's CEO and Co-Founder Brian Halligan about the process of scaling up, staying motivated with lofty goals, and tackling big meaty problems. Brian's used these skills to scale HubSpot to the #1 spot in the marketing automation market with a $4.7B market cap and is now taking on the sales and help desk markets. He also shares the story of getting "Wolf", the guitar made famous by Jerry Garcia of The Grateful Dead.
The saga of Brian Halligan's purchase of Jerry Garcia's guitar
The differences of running a company with 2 to 20 people, 20 to 200 people, 200 to 2,000 people, and beyond
Recognizing that mistakes happen but ensuring that mistakes do not happen more than once
Maintaining high-performance, and how slacking in one area can lead to the downfall of the entire company
One person can't do everything in a scale-up; it's all about the team
Death by overeating vs starvation by not executing
Going into other markets after championing marketing automation
Maintaining focus on the long arduous journey of creating a great company
The hunger to be a pillar company in Boston that makes your children proud
Staying motivated by going after big meaty problems with horizon planning
Special thanks to Brian Halligan, whose book, "Inbound Marketing", is available now on Amazon or wherever you typically buy books.
We're giving away 25 copies of his book to the first 25 folks who leave a 5 star rating and comment on iTunes. Screenshot your review and email it email@example.com and we'll ship you out a copy.
By Patrick Campbell
Founder & CEO of ProfitWell, the software for helping subscription companies with their monetization and retention strategies, as well as providing free turnkey subscription financial metrics for over 20,000 companies. Prior to ProfitWell Patrick led Strategic Initiatives for Boston-based Gemvara and was an Economist at Google and the US Intelligence community.