April Dunford on why positioning is everything

Positioning is one of the most misunderstood concepts in marketing and business—but getting it
By Patrick Campbell

Roam Research: The Cult Packaging Playbook

Good Better Best is a weekly deep dive on pricing and packaging strategies written by Rob

Implementation Fee Benchmarks

Ah, one of the great debates in SaaS: implementation fees. For the uninitiated, implementation
By Patrick Campbell

NPS Revenue Correlation: Impact of NPS on Revenue Expansion

Customer satisfaction isn’t everything, but it’s hard to imagine a successful business that
By Patrick Campbell

Free Trials & Freemium Models: Does One of Them Work Better?

Freemium is an acquisition model, not a revenue model. I’ve been saying this for the better part
By Patrick Campbell

Average Revenue Churn Rate Benchmarks

It's the silent killer in our recurring revenue businesses. But while churn is something all of
By Patrick Campbell

Expansion Revenue: How Much do You Need to Be Successful?

The beauty of the subscription model is that for the first time in our history we have a
By Patrick Campbell

The SaaS Freemium Model: Great for Acquisition, Not for Revenue

The debate continues to rage on as SaaS and subscription companies alike struggle to figure out
By Patrick Campbell

The Rising Impact of Brand

A great brand absolutely increases the willingness to pay and retention amongst customers. As
By Patrick Campbell

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