What is cash flow in business & why is It so important

Cash is the lifeblood of your business. Just as you need blood flowing through your veins to
By ProfitWell

How donations can increase your subscription retention and willingness to pay

Over the past century we've gone through a few waves in purchasing behavior. After setting up
By Patrick Campbell

SaaS application development: How to build a scalable revenue engine

If you've been thinking about starting a SaaS business, here's a motivating stat: SaaS revenue
By ProfitWell

Can Netflix stay relevant?

This week, we're taking on a company that has done the impossible time and time again—Netflix.
By Patrick Campbell

Does Bouqs' rentention deliver?

Today we're talking about Bouqs, a company that's taken on the multi-billion dollar flower
By John Arcanti

Wistia's Chris Savage on brand affinity

Follow your dreams. Follow your passion. 
By Patrick Campbell

Everything you need to know about freemium in 2021

As the strategy grows in popularity, almost everyone has used a product released under the
By ProfitWell

Thinking from first principles

This week I'm sharing one of our internal memos that's slightly redacted on one of our core
By Patrick Campbell

Top 10 DTC marketing strategies

The rising popularity of DTC (Direct to Consumer or D2C) marketing is impossible to ignore. Even
By ProfitWell

Ancestry's pricing lacking monetary DNA

This week, we're going back in time to study the subscription model of Ancestry.com. And before
By Patrick Campbell

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