Reducing Credit Card Failures

An in-depth guide to understanding and reducing churn from failed payments

“Poor user retention has become the silent killer of subscription businesses.”

Balfour

Brian Balfour

CEO, REFORGE

Churn is a fact of life. Delinquent churn doesn’t have to be.

SOLVING CREDIT CARD FAILURES

Learn the strategy we’ve used to recover $251,426,722 in failed payments.

  • How 20-40% of your churn comes from credit card failures

  • A walkthrough of payment failures as a game of inches

  • A framework for approaching payment recovery across your business

  • Email, SMS, and In-App copy that convinces customers to update their payments

Mastering Credit Card Failures
  • Data on payment recovery methods effectiveness by industry

  • Insight into landing page dynamics for speedy payment recovery

  • Retry methods and timing for effective payment recovery without messaging

  • Data on why plain text emails are more effective than marketing-style branded emails

Mastering Credit Card Failures
  • How 20-40% of your churn comes from credit card failures

  • A walkthrough of payment failures as a game of inches

  • A framework for approaching payment recovery across your business

  • Email, SMS, and In-App copy that convinces customers to update their payments

  • Data on payment recovery methods effectiveness by industry

  • Insight into landing page dynamics for speedy payment recovery

  • Retry methods and timing for effective payment recovery without messaging

  • Data on why plain text emails are more effective than marketing-style branded emails

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Founder & CEO, Sumo.com

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VP of Finance, Insightly