“Poor user retention has become the silent killer of subscription businesses.”
Used by the happiest subscription companies on the plane
How 20-40% of your churn comes from credit card failures
A walkthrough of payment failures as a game of inches
A framework for approaching payment recovery across your business
Email, SMS, and In-App copy that convinces customers to update their payments
Data on payment recovery methods effectiveness by industry
Insight into landing page dynamics for speedy payment recovery
Retry methods and timing for effective payment recovery without messaging
Data on why plain text emails are more effective than marketing-style branded emails
"Brian has been at forefront of growth marketing, virtual goods, and social networks. He spends a lot of time writing in-depth posts with lots of meaty goodness for sharing :)"
"The insights we are able to derive from the work ProfitWell does for us results in measurable value creation time and time again. I would personally recommend them to anyone."