Today, we’ve found the best in Twitter threads on topics you’ll want to dig into—like positioning amid a pandemic and the miscomprehension of product.
How is B2B SaaS growth trending over time?
📈7 day +0.5% | 📈30 day +0.78% | 📈90 day +3.36%
Today, we are back to seeing positive numbers across the board—with a +0.58% change in MRR Gain and +0.83% shift in MRR Loss—and slowly climbing percentages in regard to the B2B index as a whole.
How are churn and new revenue trending over time?
MRR LOSS +0.83%
MRR GAIN +0.58%
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Now, what's happening in B2B SaaS news?
April tweetstorms breed May positioning experts
For example: In B2B, most value propositions can be abstracted out to either "helps increase revenue" or "helps reduce costs." Typically, April points out, the former is a stronger value prop than the latter. But in an economic downturn, for certain customers, this logic gets turned on its head and suddenly solutions that can help reduce costs look much more relevant than ones promising to help customers grow faster.
Because we know how crucial the right value prop can be. In an experiment our ProfitWell crew ran last year, analyzing the willingness to pay of 10,000 subscription consumers—we found that, in B2B, changing up your value prop could result in an increase of WTP by 15%-30%, which is no small amount at scale.
So now it’s your turn to weigh in. How have you altered your own value prop during this crazy time? (Or, have you at all?) If so, what has been the response to the change?
Click here for April's tweetstorm in full.
Product pro? Read this.
Now we pivot—from positioning to product—as we see Tanya Cordrey, Board Director and Advisor in product, data, and innovation, take to Twitter to poll her audience, in her journey to publishing a CEO’s guide to product.
And she says she’s blown away by the replies. (As are we.)
This is the type of Twitter thread that stops me in my tracks, for a couple reasons.
- It serves as a wealth of knowledge, igniting information and insight from people all over the map, who actually care about the topic at hand.
- The simple fact that this topic solicited so many replies.
It’s a great read-through for anyone in the product realm.
Because we know the way in which people buy and use software is drastically changing— another reason this thread perked my ears the way it did.
Paving a product that drives its own growth will significantly reduce CAC and the amount of sales resources you need to grow. Implementing a product-led growth strategy is the smart way to go for any aspiring SaaS or subscription company.
But being truly product-led requires having a solid framework in place. It means reconfiguring marketing, sales, and service strategies to keep up with consumer demands. So we’ll have our eyes peeled for Tanya’s next move. And of course we have a ton of resources on this topic, which I will link to below.
- Value proposition benchmarks
- Which tactics will increase willingness to pay?
- Value propositions and willingness to pay
And if you have your own intel, be sure to share: "What key things about product management would you like your CEO to know??"
Reminder: Subscription Stimulus Package
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There you have it, your May 5 episode of Recur Now. Margaritas, anyone?
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