Is all software going to $0?
Is all software going to $0? To answer this question, we looked at over 2 million customers and their preferences around features and willingness to pay.
Is every company destined for freemium?
Is the future of software freemium? We studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers, to give the most accurate prediction possible.
Your open office space may be tainting your subscription growth
We studied just over one thousand subscription and SaaS companies to find out how open offices impact subscription growth.
Fact or fable: the pricing power of 9
We designed a pricing experiment with just over ten thousand potential buyers to answer the age old question: Should you end your subscription prices in "9"s?
Including "Blockchain" in Marketing Copy Powers Willingness to Pay
We designed a pricing experiment with just over eleven and a half thousand target customers to answer the question: How does having "blockchain" or "crypto" in your marketing impact willingness to pay?
The Data From 70k Customers Reveals the Impact of Design
We gathered data from over seventy thousand customers and nearly three thousand companies to answer the question: How does design impact willingness to pay and growth?
Solid customer onboarding drives higher retention, willingness to pay
We looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products to discover how a company's onboarding impacts customer willingness to pay and retention.
The Term "A.I." Increases Willingness to Pay | Sales Automation
We collected data from 10 and a half thousand software consumers to provide data on how A.I. and machine learning impact willingness to pay.
Proven: Case Studies, Customer Stories Impact Willingness to Pay
We designed a pricing experiment with nearly 30 thousand different subscription consumers across B2B and B2C to find out how case studies and customer stories impact willingness to pay.
Ideal Customer Target Size for a New SaaS Company
We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.
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