Does Content Marketing Actually Work? The Data Says Yes.
We collected data from over 3,000 companies and 30,000 thousand customers to answer one question: is content marketing paying off?
Expansion Revenue: How Much do You Need to Be Successful?
We collected data from three hundred thousand subscription buyers and five thousand companies to provide data on how much expansion revenue you should have to be successful.
Outcome Based Value Metrics Drive Down Churn, Increase Expansion Revenue
We collected data from nearly four thousand companies to understand what value metrics are best for growth.
The SaaS metrics that lead to a $10M Series A
Raising a Series A in SaaS is all about connecting your metrics to your story. Mathilde Collin, CEO of Front, explains how their metrics helped them raise $10M.
Your SaaS benchmarks are likely wrong
We're sitting on a ton of SaaS metric data, which revealed much of the SaaS benchmarks out there aren't great. Here's a baseline for SaaS Gross Churn, SaaS Expansion Revenue, and SaaS Growth Rate.
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