The definitive guide to actually using your SaaS metrics
Understanding your SaaS metrics and using the data as a tool for SaaS growth is absolutely critical. Yet, you’re not using SaaS data properly, and it’s costing you opportunities.
ARPU: Formula to Calculate & Optimize Average Revenue Per User
The real secret sauce to understanding your customer is being able to understand your Average Revenue Per User (ARPU). This metric allows you to identify trends and implement change that can shift the trajectory of your business towards that large pool of SaaS profits we all dream of.
Jordan T. McBride
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