Ideal Customer Target Size for a New SaaS Company
We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.
How You Can Become a ProfitWell Insider
Big changes are coming to our content in 2018 and you deserve to have a say. Get early access to new content and help shape the direction of our work.
How to Get the Most Out of SaaSFest 2017
With just two weeks until SaaSFest, here are some tips for getting the most out of our annual gathering of the best and brightest in the subscription world.
Who You’ll Meet at SaaSFest 2017
Meet some of the speakers coming to SaaSFest in Boston from December 13th - 15th. Get your early bird tickets before October 23rd!
Announcing SaaSFest 2017
Join us at SaaSFest in Boston from December 13th - 15th and learn valuable lessons from friends working in the trenches of SaaS. Get early bird tickets now!
Your Complete Guide to 21 Subscription Billing Systems
Get a comprehensive look at 21 subscription management and subscription billing systems for growth stage and enterprises SaaS companies. We walk through the pros and cons of each.
How freemium drives MRR for Trello, Slack, Wordpress, and Dropbox
Here are six lessons that every company can use from the history and MRR numbers of two successful B2B and two B2C SaaS companies that rely on subscriptions and freemium.
The complete SaaS guide to calculating and reducing payback period
The payback period for a customer's acquisition costs is a necessary evil for SaaS companies. Learn how to calculate it the right way--and get it under control.
The SaaS metrics that lead to a $10M Series A
Raising a Series A in SaaS is all about connecting your metrics to your story. Mathilde Collin, CEO of Front, explains how their metrics helped them raise $10M.
Living in the Stone Ages: Doing Revenue Recognition by Hand
Typical spreadsheet errors can lead to financial horror tales, but more specifically how easy it is to mess up Rev Rec if you try and do it by hand!
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