Is every company destined for freemium?
Is the future of software freemium? We studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers, to give the most accurate prediction possible.
Fact or fable: the pricing power of 9
We designed a pricing experiment with just over ten thousand potential buyers to answer the age old question: Should you end your subscription prices in "9"s?
Including "blockchain" in your marketing copy powers willingness to pay
We designed a pricing experiment with just over eleven and a half thousand target customers to answer the question: How does having "blockchain" or "crypto" in your marketing impact willingness to pay?
We look at the data from 70k customers to discover the impact of design
We gathered data from over seventy thousand customers and nearly three thousand companies to answer the question: How does design impact willingness to pay and growth?
A solid customer onboarding experience drives higher willingness to pay & retention
We looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products to discover how a company's onboarding impacts customer willingness to pay and retention.
Customer Success Reduces Churn, Improves Retention, and Increases Expansion Revenue
We collected data from just under two thousand companies to figure out how customer success impacts retention and churn.
NPS Has a Direct Correlation to Expansion Revenue
We collected data from two thousand companies to provide data on how NPS impacts retention.
Ideal Customer Target Size for a New SaaS Company
We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.
The Rising Impact of Brand
We studied over 500,000 subscription buyers and nearly 3,000 companies to provide benchmarks for the impact of brand within the subscription economy.
Hidden Costs of Discounting
We studied over 600,000 subscription buyers and over 6,000 companies to provide benchmarks for discounting within the subscription economy.
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