A solid customer onboarding experience drives higher willingness to pay & retention
We looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products to discover how a company's onboarding impacts customer willingness to pay and retention.
Customer Success Reduces Churn, Improves Retention, and Increases Expansion Revenue
We collected data from just under two thousand companies to figure out how customer success impacts retention and churn.
NPS Has a Direct Correlation to Expansion Revenue
We collected data from two thousand companies to provide data on how NPS impacts retention.
Ideal Customer Target Size for a New SaaS Company
We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.
The Rising Impact of Brand
We studied over 500,000 subscription buyers and nearly 3,000 companies to provide benchmarks for the impact of brand within the subscription economy.
Hidden Costs of Discounting
We studied over 600,000 subscription buyers and over 6,000 companies to provide benchmarks for discounting within the subscription economy.
How Appcue's Jonathan Kim Boosts Retention
Appcues CEO Jonathan Kim took the stage at SaaSFest 2017 with a message of needing a preventative approach to churn. The master of user experience took us through his framework for generating short, medium, and long-term retention.
The state of freemium in SaaS
Here's data from nearly six thousand companies that we studied to provide benchmarks for freemium as an acquisition model.
Basic Emails Can Save 30% of Your Annual Customers
You can lose 30% of your annual customers to failed payments every year. Here's what you should include in your emails to get them back.
Involuntary Churn: The Silent Killer of Your Business
Involuntary churn is a silent killer that lurks inside your business. Here's how you can destroy it before it destroys you.
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