Customer acquisition vs. retention: Which is best for growth?
Customer acquisition vs. customer retention—which one is better? That's actually a misleading question: both are important for sustainability and growth in their own way.
Customer retention software guide: 3 best tools compared
Retention is one of the most important elements for your business. If you’re not keeping customers coming back, then you can’t grow your business sustainably.
Renewal rate guide: understanding and improving your renewal rate
A high renewal rate means lower churn. Increase your renewal rate by reducing churn with ProfitWell metrics and price optimization.
Customer Retention Rate: Calculating Subscription Retention Rate
Retaining customers and minimizing churn is one of the most important concerns for subscription businesses. Without high retention, you’ll be losing money.
how do Bay Area companies compare to those outside it?
How do Bay area companies compare to those outside the bay area? To answer this question, we looked at the growth data from just over three thousand companies from all over the world.
Is every company destined for freemium?
Is the future of software freemium? We studied a few thousand SaaS and subscription companies, as well as the willingness to pay data from over fifty thousand buyers, to give the most accurate prediction possible.
Fact or fable: the pricing power of 9
We designed a pricing experiment with just over ten thousand potential buyers to answer the age old question: Should you end your subscription prices in "9"s?
Including "Blockchain" in Marketing Copy Powers Willingness to Pay
We designed a pricing experiment with just over eleven and a half thousand target customers to answer the question: How does having "blockchain" or "crypto" in your marketing impact willingness to pay?
The Data From 70k Customers Reveals the Impact of Design
We gathered data from over seventy thousand customers and nearly three thousand companies to answer the question: How does design impact willingness to pay and growth?
Solid customer onboarding drives higher retention, willingness to pay
We looked at just under 500 different software products spread between B2B and B2C and nearly twenty five thousand customers of those products to discover how a company's onboarding impacts customer willingness to pay and retention.
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