Customer success reduces churn, improves retention, and increases expansion revenue
We collected data from just under two thousand companies to figure out how customer success impacts retention and churn.
Data shows venture funded companies have higher churn, less impact on growth
We collected data from over three and a half thousand companies to figure out how venture funding impacts a startup's unit economics.
How much expansion revenue should you have to be successful?
We collected data from three hundred thousand subscription buyers and five thousand companies to provide data on how much expansion revenue you should have to be successful.
Are outcome based value metrics better for growth?
We collected data from nearly four thousand companies to understand what value metrics are best for growth.
How does having "A.I." or "machine learning" impact the willingness to pay for a product?
We collected data from 10 and a half thousand software consumers to provide data on how A.I. and machine learning impact willingness to pay.
How do case studies or customer stories impact willingness to pay?
We designed a pricing experiment with nearly 30 thousand different subscription consumers across B2B and B2C to find out how case studies and customer stories impact willingness to pay.
Are free trials better than freemium?
We collected data from just over fifteen hundred companies and fifty thousand subscription consumers to provide a breakdown on whether freemium or free trial works better.
What's the relationship between NPS and retention?
We collected data from two thousand companies to provide data on how NPS impacts retention.
Singular vs. Multi-Product Growth Benchmarks
We collected data from just over twelve hundred companies to provide SaaS benchmarks on singular vs. multi-focus companies growth rates.
Implementation Fee Benchmarks
We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.
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