Driving Higher NPS Benchmarks Report
We studied just over 5,000 recurring revenue companies and 25,000 consumers to provide benchmarks on NPS (net promoter score) and 3 factors that can help boost it.
Driving Higher ARPU at Signup with Value Metrics
We studied just over 5,000 recurring revenue companies to provide benchmarks on driving higher ARPU at signup with value metrics and the impact within the subscription economy.
Ideal Customer Target Size for a New SaaS Company
We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.
The Rising Impact of Brand
We studied over 500,000 subscription buyers and nearly 3,000 companies to provide benchmarks for the impact of brand within the subscription economy.
Hidden Costs of Discounting
We studied over 600,000 subscription buyers and over 6,000 companies to provide benchmarks for discounting within the subscription economy.
We raised $25M (Update: April fools joke 😬)
We just raised $25M to accelerate our growth and our mission to give you the best products we can build for the subscription economy.
Unlocking Growth with Expansion Revenue
Here's data from over five thousand companies and three hundred thousand subscription consumers that we studied to provide benchmarks for the proportion of your total revenue that should come from expansion revenue.
The Future is Statistical
As an executive, you need to understand statistics not only to make business decisions, but also to guard yourself against cherry-picked data and false narratives. Here's a free ebook that serves as a guide to statistics for the SaaS executive.
The state of freemium in SaaS
Here's data from nearly six thousand companies that we studied to provide benchmarks for freemium as an acquisition model.
Pricing for bottom line growth
Here's data from over five thousand companies and over one million transactions that we studied to provide benchmarks for pricing and bottom line growth.
See all posts