How Calm Won Wellness
How Calm Won Wellness with the power of aligning positioning, product and packaging.
Amazon Music & The Law of the Opposite
Why Amazon Music is poised to take over the #2 spot in music streaming.
Cameo's Second Act
How Cameo Live positions the company to thrive beyond celebrity shoutouts.
Roam Research: The Cult Packaging Playbook
Roam Research is a note-taking application built to replicate the way our brains connect thoughts. Built on the idea of bi-directional linking.
Product Bundling 101: Does bundling work? | ProfitWell
Produce bundling has been around for ages, but does product bunding marketing make sense for SaaS products?
Direct to Consumer (D2C) Business Model Guide | ProfitWell
The direct-to-consumer business model is vastly different than traditional retail. We explore characteristics of top DTC brands and DTC trends.
Notion's New Freemium Play
Notion is all-in-one that uses minimalistic, New Yorker style imagery throughout their website to create a hip, whimsical design aesthetic.
The New York Times' Bundling Strategy
The New York Times All-Access Bundle, which features 3 diverse products: News, Games, and Cooking, is a powerful retention tool that allows for account growth.
how do Bay Area companies compare to those outside it?
How do Bay area companies compare to those outside the bay area? To answer this question, we looked at the growth data from just over three thousand companies from all over the world.
Is all software going to $0?
Is all software going to $0? To answer this question, we looked at over 2 million customers and their preferences around features and willingness to pay.
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