Including "Blockchain" in Marketing Copy Powers Willingness to Pay
We designed a pricing experiment with just over eleven and a half thousand target customers to answer the question: How does having "blockchain" or "crypto" in your marketing impact willingness to pay?
ProfitWell Segment: Subscription analytics uncover growth sources
ProfitWell Segment automatically uncovers growth opportunities in your subscription business. We do this by comparing customer segments that deviate from the mean, so you can double down on the customer traits that drive growth.
Wistia's Brendan Schwartz on Building with Grit and Gut
Working really hard is great, but if you don't have conviction - then a lot of that hard work goes to waste. Wistia's Brendan Schwartz tells us how to build with conviction to get the best results.
ProfitWell Engagement: Free Product Usage Analytics
Product isn’t a set of features; it’s a pattern of usage that gets your customers to value. To help you in this endeavor, we’re excited to bring you ProfitWell Engagement, a free add-on to ProfitWell metrics that lets you see your active usage, as well as how ARPU and MRR shift based on usage.
Singular vs. Multi-Product Growth Benchmarks
We collected data from just over twelve hundred companies to provide SaaS benchmarks on singular vs. multi-focus companies growth rates.
Implementation Fee Benchmarks
We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.
Value Propositions and Willingness to Pay
We collected data from nearly 10,000 different subscription consumers to determine benchmarks on value propositions and their influencer on willingness to pay.
What is Customer Research? Top Findings and Benchmarks
We studied just over 3,000 recurring revenue companies and 1.2 million consumers to provide benchmarks on customer research and whether it still matters today.
How Pluralsight's CXO Nate Walkingshaw Mows his Product Lawn
Pluralsight CXO Nate Walkingshaw discusses building products using an outcomes-based model that forces communication with your customers and cross-functional collaboration.
See all posts