Does Content Marketing Actually Work? The Data Says Yes.
We collected data from over 3,000 companies and 30,000 thousand customers to answer one question: is content marketing paying off?
Expansion Revenue: How Much do You Need to Be Successful?
We collected data from three hundred thousand subscription buyers and five thousand companies to provide data on how much expansion revenue you should have to be successful.
Outcome Based Value Metrics Drive Down Churn, Increase Expansion Revenue
We collected data from nearly four thousand companies to understand what value metrics are best for growth.
Free Trials and Freemium Models: Does One Work Better Than the Other?
We collected data from just over fifteen hundred companies and fifty thousand subscription consumers to provide a breakdown on whether freemium or free trial works better.
Singular vs. Multi-Product Growth Benchmarks
We collected data from just over twelve hundred companies to provide SaaS benchmarks on singular vs. multi-focus companies growth rates.
Implementation Fee Benchmarks
We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.
Average Revenue Churn Rate Benchmarks
We collected data from over 3,000 subscription companies of all shapes, sizes, and verticals to determine benchmarks on average logo churn rate across multiple dimensions like age, price point, and average revenue per user.
Value Propositions and Willingness to Pay
We collected data from nearly 10,000 different subscription consumers to determine benchmarks on value propositions and their influencer on willingness to pay.
Customer Research Benchmarks
We studied just over 3,000 recurring revenue companies and 1.2 million consumers to provide benchmarks on customer research and whether it still matters today.
Driving Higher NPS Benchmarks Report
We studied just over 5,000 recurring revenue companies and 25,000 consumers to provide benchmarks on NPS (net promoter score) and 3 factors that can help boost it.
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