What is Customer Research? Top Findings and Benchmarks
We studied just over 3,000 recurring revenue companies and 1.2 million consumers to provide benchmarks on customer research and whether it still matters today.
How Appcues' Jonathan Kim Boosts Retention
Appcues CEO Jonathan Kim took the stage at SaaSFest 2017 with a message of needing a preventative approach to churn. The master of user experience took us through his framework for generating short, medium, and long-term retention.
How Salesloft's Katie Rogers Segments for Success
Salesloft's Katie Rogers breaks down how she has built customer success success by getting to know her customers, hiring to add value, and segmenting her team to make her customers successful.
What We Learned at SaaSFest 2017
Here are some of our favorite moments and valuable takeaways from our third annual gathering of the best and brightest in the subscription economy.
Basic Emails Can Save 30% of Your Annual Customers
You can lose 30% of your annual customers to failed payments every year. Here's what you should include in your emails to get them back.
The Best Time to Figure Out Product-Market Fit
Your customers won’t stay in the same place. Neither should your understanding of them. Here's the best time to make customer development a priority.
Living in the Stone Ages: Doing Revenue Recognition by Hand
Typical spreadsheet errors can lead to financial horror tales, but more specifically how easy it is to mess up Rev Rec if you try and do it by hand!
Why Annual Plans Are Crucial for Reducing Your Churn
Data shows a higher % of annual contracts correlates with lower % churn. Rather than defaulting to a monthly subscription, consider offering annual contracts.
Dan Wolchonok on Running Retention Experiments
To master retention, you must know what good retention is, how to break it down into actionable segments, and be willing to experiment to achieve sustainable growth.
Jordan T. McBride
Lessons from sending 5M SaaS customer development surveys
Stop sending crappy SaaS Surveys. Here's why shorter surveys are better, how to not be lazy in the questions you’re asking, and how to ask better questions to get better feedback.
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