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Should you focus on your competition?
Is focusing on your competition helping or hurting your business? We studied over two and a half thousand subscription companies to find the answer.
Neel Desai
Announcing The Most Comprehensive Book Written on Freemium
When used correctly, freemium can take your business to the next level with a flood of new users, but you need a process in place that leads them down the path of an upgrade. This ebook shows SaaS leaders how to leverage freemium correctly, for acquisition instead of revenue, to grow their company.
Patrick Campbell
The state of freemium in SaaS
Here's data from nearly six thousand companies that we studied to provide benchmarks for freemium as an acquisition model.
Patrick Campbell
Is content marketing dead? Here's some data.
Here's data from over 10k blogs and over 1k companies that we studied to provide benchmarks for content marketing customer acquisition cost (CAC).
Patrick Campbell
CAC Payback Period: How to calculate and reduce for SaaS
The payback period for a customer's acquisition costs is a necessary evil for SaaS companies. Learn how to calculate it the right way--and get it under control.
Patrick Campbell
Living in the Stone Ages: Doing Revenue Recognition by Hand
Typical spreadsheet errors can lead to financial horror tales, but more specifically how easy it is to mess up Rev Rec if you try and do it by hand!
Patrick Campbell
Why Annual Plans Are Crucial for Reducing Your Churn
Data shows a higher % of annual contracts correlates with lower % churn. Rather than defaulting to a monthly subscription, consider offering annual contracts.
Patrick Campbell
Lessons from 10,342 blog posts on growth
Growth is focused on optimizing the bottom line of cash-money in the bank no matter the channel through which that growth comes - acquisition, retention, or monetization.
Patrick Campbell
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