Does Content Marketing Actually Work? The Data Says Yes.
We collected data from over 3,000 companies and 30,000 thousand customers to answer one question: is content marketing paying off?
Implementation Fee Benchmarks
We collected data from just under one thousand subscription companies and over half a million subscription consumers to provide SaaS benchmarks on implementation fees and their affect on unit economics.
Ideal Customer Target Size for a New SaaS Company
We studied unit economics from over 5,000 companies and willingness to pay from over 1.2M subscription customers to provide benchmarks on ideal customer target size for new SaaS companies.
How Drift's Guillaume Cabane Drives Conversions from Conversations
In this talk from SaaSFest 2017, Drift's Guillaume Cabane shows us how he gets to know his prospects and how these techniques have increased conversions.
The state of freemium in SaaS
Here's data from nearly six thousand companies that we studied to provide benchmarks for freemium as an acquisition model.
Is content marketing dead? Here's some data.
Here's data from over 10k blogs and over 1k companies that we studied to provide benchmarks for content marketing customer acquisition cost (CAC).
Living in the Stone Ages: Doing Revenue Recognition by Hand
Typical spreadsheet errors can lead to financial horror tales, but more specifically how easy it is to mess up Rev Rec if you try and do it by hand!
Why Annual Plans Are Crucial for Reducing Your Churn
Data shows a higher % of annual contracts correlates with lower % churn. Rather than defaulting to a monthly subscription, consider offering annual contracts.
How To Build a Process for Modeling CAC and LTV
For SaaS companies, modeling CAC and LTV should begin simply and only gain complexity as understanding increases.
Jordan T. McBride
The complete SaaS guide to calculating and reducing CAC
Customer acquisition cost (CAC) can quickly become a crushing aspect of your SaaS metrics that leads to failure. To be successful, keep CAC balanced with LTV and optimize your Sales and marketing spend.
Jordan T. McBride
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