Watch out Apple, Spotify wants to be #1

Updated On: September 11, 2019

Today, Spotify wants to dominate the podcast industry. We're breaking down how it plans to get there. Plus, if you've ever wondered what it takes to develop a startup, wonder no more; we're dissecting Rand Fishkin's book, "Lost and Founder."



Today's Top Subscription News

Stripe Expands Across the Pond

Stripe, the online payment processing system for internet businesses, is expanding across Europe.

We peeped on Twitter that Stripe is now available in Poland, Estonia, Latvia, Lithuania, Slovakia, Slovenia, Greece, and Portugal.

Stripe wrote in a blog post,

"Since Stripe launched in 2011, tens of thousands of businesses across Europe have asked us to expand Stripe to their countries. This isn’t surprising by any means - Europe has one of the highest densities of software engineers in the world and thriving startup ecosystems are growing across the region."

Parul Singh Launches Event

Parul Singh, principal at founder collective, is putting out something cool for marketers in Boston. She announced it via Twitter saying,

"I’m launching something. For B2B marketers in Boston, a series of 6 evenings of drinks and learning the playbook of an accomplished Boston marketer, Thursdays 4-6 PM, 9/19-10/24. Keeping it small. If you’re into this, pls DM me your email address and why you want to join."

Teachable Announcement

Teachable hinted at a big announcement on Monday. We’ve since learned it’s hosting a free online conference for aspiring creators to supercharge their income and impact.

Teachable tweeted on Tuesday,

“You guessed it! We’re excited to announce that Teachable LIVE 2019 will kick off September 24-26. Click here to register for free and save your spot.”

Deep Dive

Spotify Strives to be #1 

Spotify wants to become the podcast hub, and its Chief Content Officer, Dawn Ostroff, has a plan. Since taking on the role last year, Ostroff has been building an empire of podcasts to turn Spotify into not only a leader in music, but also audio storytelling. Why the push for podcasts? Ostroff said in an LA Times article,

Becoming the most listened to audio network means that we needed to expand from just being a music platform to incorporating other types of audio, entertainment, and information on the platform. Podcasts have started to really take off.” 

Podcasts can attract new listeners and increase the amount of time people spend on the platform, because audio stories can be accessed on multiple devices and listened to while multitasking. 

Of course, what’s a race to the top without a little healthy competition? 

We’re referring to Apple, which has offered podcasts since 2005. Many people discover podcasts through Apple’s Podcasts app, home to more than 750k podcast shows.

We’re wondering if Spotify has a trick up its sleeve it step ahead. 

After stumbling upon the LA Times article about Ostroff, we scrolled through our own archives and remembered telling you about a new Spotify app feature that may have been uncovered. 

Endgadget reported you may soon be able to publish your own podcast in the Spotify app.

App researcher Jane Manchun Wong, who reverse-engineers apps to discover preview features, found a ‘create podcast’ button on Spotify. Through this new feature, it appears as though anyone will be able to record, edit, and publish a podcast from their phone using the anchor app and then upload it to Spotify.

So, if Spotify really does want to take home first place as podcast hub, maybe allowing consumers the ability to create is the key to success.

ProfitWell Book Club

On today’s ProfitWell Book Club, I dive deep into "Lost and Founder," written by Rand Fishkin— who reveals how traditional Silicon Valley "wisdom" leads far too many startups astray. 

And that’s a wrap for your September 11th subscription news. Recruit your friends into the subscription know by sending them to to sign up for episodes on the daily.

Tags: Recur Now

Join Over 50k Subscription Operators Getting These Insights Weekly