Measuring the subscription economy with Zuora's Tien Tzuo

Updated On: July 05, 2020

*This episode was filmed prior to the occurrence of the COVID-19 pandemic.

Change takes time. As a consumer, it feels like the world around us is rapidly evolving. Everyday it seems a new technological advancement is on the horizon. We feel that these advancements are happening fast when in truth, change takes years to development. 

Tien Tzuo, CEO and founder of Zuora, said building a long-term sustainable startup begins with understanding that change happens over time. As a widely recognized leader in the SaaS industry, Tien first defined the "Subscription Economy" that we all know and love. The internet is the root of much of the change we've seen over time. Ownership of physical goods is declining, marking a shift from a product economy to a total subscription economy

Prior to founding Zuora, Tien was one of the original forces at Salesforce, where he not only built their original billing system but also held executive roles in technology, marketing, and strategy. In this episode of Protect the Hustle, Tien shares ideas on the delineation of ownership and how one big idea can evolve into years of runway for your startup. 

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Topics covered in this episode

  • The shift from a product economy to a subscription economy 
  • How to build a long-term, sustainable startup 
  • The power of a strong marketing strategy and the power of storytelling


Tags: interview, protect the hustle

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