Features Pricing Blog
September 20, 2018
Kayak and Lola's Founder Paul English on Why Design is Never Finished

We easily understand fundamentals, and appreciate them. Yet, the bedrock principles of building a business, are painfully difficult to execute. Great design is a perfect example. Creating a product experience that "just works" takes thousands of hours. 

That's what we learned from this week's guest - Kayak and Lola Founder Paul English who is one of the best product designers in the world of software. 

On this episode, we go deep on how Paul leads teams to relentlessly focus on creating great experiences by obsessing over making the experience simpler. We also learn Paul's principles of arrogant humility, which he says pushes him to be competitive, but more concerned with the competitiveness of the problem. 

You can listen to Protect the Hustle on Apple Podcasts, Spotify, Google Podcasts, Overcast, Stitcher, Radio Public, or wherever you listen to podcasts. There's also a full video version below.

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Full Video Version

 

Topics covered in this episode

  • Paul's background and where he developed his affinity for design and user experience (look out for the Frogger reference)

  • How simplicity is actually one of the hardest things to do when it comes to product and just building a business in general

  • How to use a lead user concept to drive design and decisions

  • The types of designers you should work with (and the ones you shouldn't)

  • How experience is more than just the pixels on the page

  • Focus, focus - and oh, did we mention, focus

We're giving away a lot of ProfitWell and Protect the Hustle swag. Just tweet this episode with the hashtag #ProtectIt and we'll follow up to get you hooked up with some of our new swag. As always, if you have any questions, ship them over to patrick@profitwell.com. We're more than happy to help. 


Founder & CEO, ProfitWell
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