Building a Multi-Product Unicorn from Chennai with Freshworks CEO

Updated On: September 10, 2019

Data shows the future is multi-product for growth and success. Yet, you need to make sure those multiple products are bridged through a unified experience that work together in harmony.

On this episode of Protect the Hustle, we talk multi-product expansion, the value of team alignment, and leveraging a market chalk-full of competitors. We discover how Girish, founder and CEO of Freshworks, has successfully tackled some of the most competitive spaces in the world.  

You can listen to Protect the Hustle on Apple Podcasts, Spotify, Google Podcasts, Overcast, Stitcher, Radio Public, or wherever you listen to podcasts. There's also a full video version below.

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Topics covered in this episode

  • Building, scaling, and distribution: the new challenges for software companies

  • How first perfecting a single product can lead to multi-product success

  • Discovering the competitive edge of a market

  • Leveraging the location benefit of Chennai

  • The power of alignment in managing your team

  • The value of an integrated user experience 

We're giving away a lot of ProfitWell and Protect the Hustle swag. Just tweet this episode with the hashtag #ProtectIt and we'll follow up to get you hooked up with some of our new swag. As always, if you have any questions, ship them over to We're more than happy to help. 

Tags: value proposition, product marketing, brand, marketing, protect the hustle

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