Last week, we chatted about "Whoever gets closer to the customer wins." Everyone loved the concept and all the theory behind why this mindset is absolutely crucial to competing in the current market.
Here's the problem we heard from dozens of responses though - how do you actually do that?
On this episode, we go deep on the how by diving into customer research with help from Silicon Valley luminary Steve Blank, Intercom's Founder Des Traynor, and the ProfitWell crew. We walk through why customer research has become so important, how to do qualitative and quantitative research, and why all the objections around customer research don't hold weight.
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Topics covered in this episode
How buying software has changed in the past 30 years
How dramatically the market has changed in terms of CAC, willingness to pay, LTV, number of competitors, etc
The customer development and customer research process
How to do qualitative customer research
How to do quantitative customer research
Why the Steve Jobs and Henry Ford arguments don't hold weight