Read 'em & reap

Updated On: December 03, 2019

On today’s episode, we’re eyeing the business books you need to move the needle forward. WordStream drops the five ways to amp up your review game, and later, we talk value in trust. 



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The need to read

SaaS master/mentor, Chief Instigator, and ProfitWell pal Dan Martell asks his fellow Twitter founders:

And we’re closely eyeing the results.

Because there are certainly some on the list we’ve never seen but have our ears perked, like Hug Your Haters by Jay Baer—which was tweeted in response to Dan's ask by Privy Founder Ben Jabbawy—a book all about customer service. 

Apparently 80% of companies say they deliver outstanding customer service, but only 8% of customers agree. So Hug Your Haters helps you close the gap by re-configuring your customer service to deliver knockout experiences. 

Another good one is Traction by Gabriel Weinberg, CEO & Co-Founder of DuckDuckGo. In it, serial entrepreneurs Gabriel Weinberg and Justin Mares, give startups the tools for generating explosive customer growth.

And apparently Eric Ries, author of The Lean Startup, can attest.

"Anyone trying to break through to new customers can use this smart, ambitious book."

And we have a couple go-tos here at ProfitWell too. 

Subscribed by Zuora’s Tien Tzuo is one we give all our newbie hires. And of course Lost & Founder by our friend Rand Fishkin of SparkToro, which is a “painfully honest guide to the startup world.” 

You can catch recaps of many of these books (and several others) in our segment called the ProfitWell Book Club within episodes of Recur Now. Let us know which books you’d want us to break down and extract lessons from, or which books you’ve read that have helped you out immensely. There are so many out there, it’s hard enough to find the time to read, never mind choosing the most effective. So, send me a quick note at so we can share them, and all be in the loop. 


Five ways to reviews that rave

The folks at WordStream, digital marketing strategy masters, have your five ways to great Amazon reviews from customers. (Their team has solid informative tweets on the regular, so worth the follow.)

These include:

  • Providing a great consumer experience
  • Sending follow-up emails reaching out for feedback, post-purchase
  • Requesting feedback via social and newsletters
  • Reaching out to customers who have reviewed other products
  • Soliciting top reviewers

Because we know customer reviews and research are crucial to building brand affinity, loyalty, and growth—and matter more than ever

We have an episode of the ProfitWell Report on the benchmarks and common mistakes of customer research, where we looked at more than 3,000 subscription companies and more than 1.2 million different subscription consumers.

If interested in more data, you can sign up for fresh episodes of the ProfitWell Report here

The One Thing: trust

Drift’s David Cancel, in his newsletter The One Thing, highlights the importance of trust in business. 

“We live in a world of infinite options. There’s too much noise and too many choices... If you don’t have someone’s attention—if you can’t break through that noise, you can’t sell to them... We aren’t selling software or a product. We are selling trust.

He advises us to make our interactions about teaching, always considering how we can add value to our users. It’s about relationships—giving without asking for anything in return. 

And we’re totally on board with the sentiment. That’s why we created a network of content entirely devoted to subscription truth, transparency, and ultimately, trust. Because as DC wraps up his newsletter: Genuine giving and caring always pays off in the long run.”


Recur Network

Recur Network is the first media network entirely devoted to the subscription and SaaS space. With it, our team of data analysts and journalists dive deep into the center of the subscription universe—with over a dozen shows, 70 petabytes of data, and exclusive content for your team. For access, head here.

And that’s a wrap for your December 3 subscription news. Recruit your teammates into the subscription know: to sign up for episodes on the daily.

If you have news to share, hit me up at and we'll collaborate.

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