Price Tier Anchoring Benchmarks

By Patrick Campbell
Summary

Main Takeaways:

  • Simplicity doesn't always win - more tiers correlates with higher ARPU  
  • Companies with more than 5 plans are seeing 40-50% higher ARPU
  • Anchoring works: companies with two tiers vs one see around 15% higher ARPU

Post Body

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Patrick Campbell

SaaS Economist

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